Keep the focus on quality.The best way to earn loyal customers and business is to offer a higher quality product or service than your competitors.Other strategies are simply there to retain customers already impressed by your product quality.Refine your offerings constantly, making sure that they are as close to perfect as possible Focusing on quality will lead to more recommendations, repeat sales and brand loyalty than any other strategy. Accordingly, make sure to work on this aspect of customer retention first.
Even the highest-quality service or product won’t lead to high sales if only a couple of customers actually receive that level of quality. Consistency is the key to building a reputation for quality and dependability that will lead to customer loyalty. Make efforts to ensure that every point of contact with your customers, from in-store interactions to online responses, represents your brand and the level of quality you seek to provide. This also applies to products, which might require excessive testing or quality control to ensure consistency.